![]() Transactional messages can also be set up and sent to specific customers using Amazon Pinpoint. The system then classifies your audience into targetable segments and allows you to set up different campaigns for each of them. ![]() You start off by feeding your existing customer and usage data into the system. How does it work?īefore we go ahead and look at how you can use Amazon Pinpoint for your business, it’s important to understand how it all works.Īmazon Pinpoint uses a cyclic formula. What’s more, it’s a scalable service that will help you stay on top of your communications as your consumer base grows. It allows you to get in touch with customers through a variety of mediums, from email lists and SMSs to push notifications and voice messaging. Yes, you need to switch to 10DLC, toll-free or short codes.Further Reading: How to Rank Higher on Amazon in in 2023 What is Amazon Pinpoint?Īmazon Pinpoint is a marketing communications service that lets you engage with your audience on multiple platforms. So do I even have to do anything that the AWS email recommends? For each campaign you create, you need to have a unique 10DLC. Although you can associate multiple 10DLCs with a single campaign, you can't use the same 10DLC across multiple campaigns. Requesting a 10DLC might also take up to a week for approval. After your company and 10DLC campaign are approved, you can purchase a 10DLC number and associate it with your campaign. However, some campaigns might take one week or longer for approval. For example, if you've previously registered with The Campaign Registry, they might already have your information. In some cases, registration occurs immediately. AWS shares this information with The Campaign Registry, a third party that approves or rejects your registration based on the information. In order to use a 10DLC number, first register your company and create a 10DLC campaign using the Amazon Pinpoint (not Amazon SNS) console. It is any number used in application-to-person (A2P) SMS messaging not registered with The Campaign Registry (TCR) You can still use SNS to send SMS messages, either using 10DLC, short codes or toll-free.įirst off, whats an unregistered long code? In addition to that it appears that AWS wants me to use Amazon Pinpoint to send sms messages and email. I don't have aws support to ask them this question so I'm asking it here. In other words, my app is already sending text messages using 10DLC but its doing so using AWS SNS. The phone numbers in the config files have the following format: US Country Code - 10 Digit phone Number so an example is +13215441222 which is a 10DLC plus the us country code. I have a node app running on an EC2 instance that uses AWS SNS to send messages to US text messages based off certain business logic. But to be sure I looked at AWS's docs and don't really see an example of one. And the deadline to make the change is on June 1, 2021.įirst off, whats an unregistered long code? I imagine those are the long international phone #'s you'd see for someone in Europe or Latin America. It then says If you are using long codes, Amazon strongly recommends that you complete the transition to toll free numbers, 10DLC, or short codes. I got an email from AWS saying that the US telecom carriers would no longer support sending Application-To-Person (A2P) SMS messages over unregistered long codes Do I have to switch to Amazon Pinpoint to send to SMS messages? Plus, I'm using AWS SNS to send text messages through a node js application. What is an unregistered long code when it comes to an application sending SMS messages?
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